Asuraa
Asuraa
A high-contrast concept perfume built on control, clarity and visual dominance
A high-contrast concept perfume built on control, clarity and visual dominance
The Brief
Asuraa is a concept perfume built from a single idea: power through restraint. The brief was to create a visual identity and a 3D film that feel dark, precise and magnetic, with the bottle as the only focal point.
Asuraa is a concept perfume built from a single idea: power through restraint. The brief was to create a visual identity and a 3D film that feel dark, precise and magnetic, with the bottle as the only focal point.
Asuraa is a concept perfume built from a single idea: power through restraint. The brief was to create a visual identity and a 3D film that feel dark, precise and magnetic, with the bottle as the only focal point.
The concept
Asuraa is a still surface waiting to be disturbed. The concept plays on tension between calm and force: a perfectly composed object that suddenly gives way to motion, distortion and contrast. Deep violet against pure white drives the whole system.
Asuraa is a still surface waiting to be disturbed. The concept plays on tension between calm and force: a perfectly composed object that suddenly gives way to motion, distortion and contrast. Deep violet against pure white drives the whole system.
Asuraa is a still surface waiting to be disturbed. The concept plays on tension between calm and force: a perfectly composed object that suddenly gives way to motion, distortion and contrast. Deep violet against pure white drives the whole system.
The Process
Modeling: original design of the Asuraa bottle, with particular attention to the thick glass edges, the squared silhouette and the cylindrical cap, plus the sculpted diagonal ribs of the pedestal.
Shading & materials: fine-tuning the dark glass (depth, reflections, subtle violet tint of the liquid) and the satin finish of the olive cap, for a photorealistic result from every angle.
Simulation: generating water ripples and clusters of bubbles, with careful control over scale, motion and density to turn a still surface into a controlled, hypnotic distortion around the product.
Lighting: a lighting setup built to sculpt the glass and the ribbed surfaces, with a gradient background moving from deep black to pure white that reinforces the high-contrast tension of the composition.
Rendering & compositing: separate render passes (bottle, pedestal, fluid, background), assembled and color-graded to unify the violet palette and enhance depth.
Modeling: original design of the Asuraa bottle, with particular attention to the thick glass edges, the squared silhouette and the cylindrical cap, plus the sculpted diagonal ribs of the pedestal.
Shading & materials: fine-tuning the dark glass (depth, reflections, subtle violet tint of the liquid) and the satin finish of the olive cap, for a photorealistic result from every angle.
Simulation: generating water ripples and clusters of bubbles, with careful control over scale, motion and density to turn a still surface into a controlled, hypnotic distortion around the product.
Lighting: a lighting setup built to sculpt the glass and the ribbed surfaces, with a gradient background moving from deep black to pure white that reinforces the high-contrast tension of the composition.
Rendering & compositing: separate render passes (bottle, pedestal, fluid, background), assembled and color-graded to unify the violet palette and enhance depth.
Modeling: original design of the Asuraa bottle, with particular attention to the thick glass edges, the squared silhouette and the cylindrical cap, plus the sculpted diagonal ribs of the pedestal.
Shading & materials: fine-tuning the dark glass (depth, reflections, subtle violet tint of the liquid) and the satin finish of the olive cap, for a photorealistic result from every angle.
Simulation: generating water ripples and clusters of bubbles, with careful control over scale, motion and density to turn a still surface into a controlled, hypnotic distortion around the product.
Lighting: a lighting setup built to sculpt the glass and the ribbed surfaces, with a gradient background moving from deep black to pure white that reinforces the high-contrast tension of the composition.
Rendering & compositing: separate render passes (bottle, pedestal, fluid, background), assembled and color-graded to unify the violet palette and enhance depth.
The Result
A short film and a set of visuals that turn a concept perfume into an object of desire. The final frame says it all: a dark bottle, a sculpted base and a dramatic gradient. High contrast, total visual dominance.
A short film and a set of visuals that turn a concept perfume into an object of desire. The final frame says it all: a dark bottle, a sculpted base and a dramatic gradient. High contrast, total visual dominance.
A short film and a set of visuals that turn a concept perfume into an object of desire. The final frame says it all: a dark bottle, a sculpted base and a dramatic gradient. High contrast, total visual dominance.