Enivre
Enivre
Few 3D still renders to coming into Enivre perfume world.
Few 3D still renders to coming into Enivre perfume world.
The Brief
Design the full visual identity of a fictional fragrance, Enivre, by developing an original bottle and staging it across several distinct moods: a nighttime garden, a water surface, and raw material and light. The goal was to build a coherent brand identity through very different scene settings.
Design the full visual identity of a fictional fragrance, Enivre, by developing an original bottle and staging it across several distinct moods: a nighttime garden, a water surface, and raw material and light. The goal was to build a coherent brand identity through very different scene settings.
Design the full visual identity of a fictional fragrance, Enivre, by developing an original bottle and staging it across several distinct moods: a nighttime garden, a water surface, and raw material and light. The goal was to build a coherent brand identity through very different scene settings.
The Concept
Enivre plays on the contrast between floral softness and intensity. The bottle, topped with a gold sphere, holds a deep fuchsia-pink liquid that catches the light like tinted glass. Each scene tells a different facet of the fragrance: sensuality in a garden of hydrangeas and lilacs, purity on a minimal water surface, darkness and mystery against a background of dark leather, and finally the classic packshot presentation with the bottle alongside its travel-size version.
Enivre plays on the contrast between floral softness and intensity. The bottle, topped with a gold sphere, holds a deep fuchsia-pink liquid that catches the light like tinted glass. Each scene tells a different facet of the fragrance: sensuality in a garden of hydrangeas and lilacs, purity on a minimal water surface, darkness and mystery against a background of dark leather, and finally the classic packshot presentation with the bottle alongside its travel-size version.
Enivre plays on the contrast between floral softness and intensity. The bottle, topped with a gold sphere, holds a deep fuchsia-pink liquid that catches the light like tinted glass. Each scene tells a different facet of the fragrance: sensuality in a garden of hydrangeas and lilacs, purity on a minimal water surface, darkness and mystery against a background of dark leather, and finally the classic packshot presentation with the bottle alongside its travel-size version.
The Process
Bottle design: shaping the form, the gold sphere and the cap system, designed to stay recognizable under any lighting condition.
Shading & materials: fine-tuning the tinted glass and the liquid, with careful attention to how the color shifts under light, from vivid pink to deep burgundy.
Set design: building four distinct environments: a flower garden, a rippling water surface with reflections, a close-up leather texture, and a studio packshot setup on a pedestal.
Lighting: a different lighting approach for each scene to shift the mood: soft, diffused light in the garden, a bright backlight on the water, and dramatic, colorful lighting on the leather.
Rendering & compositing: scene-specific color grading to keep a consistent brand feel while varying the atmosphere.
Bottle design: shaping the form, the gold sphere and the cap system, designed to stay recognizable under any lighting condition.
Shading & materials: fine-tuning the tinted glass and the liquid, with careful attention to how the color shifts under light, from vivid pink to deep burgundy.
Set design: building four distinct environments: a flower garden, a rippling water surface with reflections, a close-up leather texture, and a studio packshot setup on a pedestal.
Lighting: a different lighting approach for each scene to shift the mood: soft, diffused light in the garden, a bright backlight on the water, and dramatic, colorful lighting on the leather.
Rendering & compositing: scene-specific color grading to keep a consistent brand feel while varying the atmosphere.
Bottle design: shaping the form, the gold sphere and the cap system, designed to stay recognizable under any lighting condition.
Shading & materials: fine-tuning the tinted glass and the liquid, with careful attention to how the color shifts under light, from vivid pink to deep burgundy.
Set design: building four distinct environments: a flower garden, a rippling water surface with reflections, a close-up leather texture, and a studio packshot setup on a pedestal.
Lighting: a different lighting approach for each scene to shift the mood: soft, diffused light in the garden, a bright backlight on the water, and dramatic, colorful lighting on the leather.
Rendering & compositing: scene-specific color grading to keep a consistent brand feel while varying the atmosphere.
The Result
A series of packshot and lifestyle stills, built to cover every use case for a fragrance brand: website, social media, print and point-of-sale material.
A series of packshot and lifestyle stills, built to cover every use case for a fragrance brand: website, social media, print and point-of-sale material.
A series of packshot and lifestyle stills, built to cover every use case for a fragrance brand: website, social media, print and point-of-sale material.